Every entrepreneur knows: without modern marketing tools, it’s extremely difficult to achieve business success. However, their improper use can become a real black hole, consuming huge resources without any return.
Let’s not delve into mission and vision — let’s assume you’ve already completed these strategic stages. Regardless of your business field, goal-setting follows several key principles. These principles will help you build an effective and manageable goal-setting system:
«Тот, кто познал причины, владеет последствиями.»
Аристотель.
At a certain stage of a leader’s managerial maturity, a special sensation may begin to arise within them.
“To name the problem is to get halfway to the solution.”
— Charles Kettering
“The causes of problems often do not lie in the individual elements of the system, but in the connections between them.”
— Donella Meadows, Thinking in Systems
I’m always trying to understand why it’s so hard to live in our beloved country. Starting a business is hard, developing it is hard, closing it is hard. Wherever you go, some bureaucrats are trying to make everything super complicated.
I’d like to share what I think is an interesting observation. From early childhood, there is always someone near each of us who acts as a constant source of feedback. First it’s our parents, then caregivers, later teachers, and finally
Although wise Chinese proverbs advise not to live in times of change, in the modern world we are forced not only to live during changes, but also to actively adapt to them—and sometimes even to initiate them. But how can
