[ Sergey Filianin's blog and reflections ]
Stimulation or motivation, do you know what you’re really using?
I think I would not be greatly mistaken if I assumed that far from all managers and business owners are satisfied with the results of the motivation models they use. Try to imagine a sales or service department without an
Marketing: Three Filters for a Manager as the Key to Success!
Every entrepreneur knows: without modern marketing tools, it’s extremely difficult to achieve business success. However, their improper use can become a real black hole, consuming huge resources without any return.
Markup, Profitability (Margin), Discount!
Today I encountered an interesting problem. It turns out that for many people, the concepts of markup and profitability are not different. When talking about the profitability of selling goods or services, they freely use one term or the other,
LAM — новое мышление для бизнеса!
«Тот, кто познал причины, владеет последствиями.»
Аристотель.
How to Set Goals Properly in Business:
Let’s not delve into mission and vision — let’s assume you’ve already completed these strategic stages. Regardless of your business field, goal-setting follows several key principles. These principles will help you build an effective and manageable goal-setting system:
How to Become ONE OF THE TEAM Among Strangers
Properly built relationships within a team can sometimes mean much more than well-arranged business processes. For a new specialist—and even more so for a manager—it is always challenging to start working in an unfamiliar team. Not everyone is able to
Who to Ask, Who to Consult?
I’d like to share what I think is an interesting observation. From early childhood, there is always someone near each of us who acts as a constant source of feedback. First it’s our parents, then caregivers, later teachers, and finally
Entropy and Order in Business: Which Is Stronger?
The goal of any business is to generate profit. This is only possible if two basic business principles are maintained: efficiency and rationality. Efficiency means confidently achieving set goals.
Microtargeting: Who Controls Whom and What’s Next?
The term, which became popular after the US presidential elections, is perceived by many as a universal marketing tool. A tool that will finally make it possible to influence customers in the most rational way.
